Audio In-Print

The best online configurators for audio-in-print are from Voice Express®, the leader in interactive voice-enabled technologies. With audio-in-print, you can reach your audience through a combination of sight, touch, and sound. When an audio brochure or audio card is opened, your message plays through a built-in speaker or headphones that are plugged into an audio jack. Integral pushbuttons let listeners choose what they want to hear while providing access to information that’s reinforced through words and images. This multi-media approach leverages the power of voice for printed A6 brochures and 5” x 5” gift cards.

The VoiceLP™ A6 Audio Brochure from Voice Express

Marketers that are familiar with…


VOICE ASSISTANT

Conversational commerce uses interactive communications to facilitate buying and selling. It began when humans first started trading and asking questions about potential purchases. It evolved as commercial activity moved to storefronts and villagers asked shopkeepers about items for sale. Today, a growing percentage of retail sales are on-line. Conversational commerce is part of ecommerce, and voice assistants and chatbots now engage humans in conversation. Yet, artificial intelligence (AI) and automation aren’t the whole story. Because humans crave connection, personalization is paramount.

A Brief History of Conversational Commerce

According to Shopify, the term “conversational commerce” was coined by Chris Messina, a technology evangelist who invented…


PERSONALIZATION

And Why VoiceGift Is The Perfect Addition!

Do you have a birthday, anniversary, or other holiday coming up, and you want to give a meaningful gift? Or maybe you want to get a little something for your friend or colleague.

Instead of searching for lists of something to buy, how about using your talent to create something unique? Whether you like to craft, write, dance, sing, or even macrame, there are countless ways to create something for others. In a time when it’s easier to buy gifts than ever, a handmade gift is sure to delight.

The gift of art

For those who love to craft, paint, or do other types of creative art, gift-giving can be easy and inspiring. Creating art is good for stress relief, but it also makes a wonderfully personal gift for…


PERSONALIZATION

It’s a Must-Have For New Moms!

Time is a gift. Lost time is never found. The only constant is time. Why is it that time is always characterized as something we passively receive? Is it because in this fast-paced world it can become so hard to take the time to slow down, enjoy the moment, and just be present?

How many times have you been sitting at a party and because everything looks so beautiful all you want to do is get your phone out and take photos and videos so you remember it all. But, instead of living moments through our cell phones, what if there was another way to capture memories while remaining present?

We often hear the saying, “there is no time like the present” but when our daughter Kennedy was 2 weeks old I wanted to take that saying and shove it out the window, along with my…


PERSONALIZATION

VoiceGift® Will Be My Go-To This Mother’s Day!

2020 showed me the value of small gestures.

After moving thousands of miles from my hometown, I found myself craving the sense of community I once had. So I started reaching out more, and through writing letters, making phone calls, and sending cards, I started to understand the value of not only crafting relationships but nurturing them.

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

-Maya Angelou

Nothing transports my physical presence, though. Something I know my mom is missing. …


MEDIA ENHANCED PUBLISHING

Digital audio was the fastest-growing form of digital media in 2020. According to PQ Media, consumer spending on digital audio subscription services rose 40% and reached $30.98 billion worldwide. In the United States alone, podcasting grew 30% and reached more than 100 million listeners. Players like Spotify deserve some of the credit, but the popularity of non-music audio is greater than podcasting. Clubhouse, a social networking app that lets people gather in audio chat rooms, is currently enjoying explosive growth. To leverage these trends, brands need to understand what’s driving them.

COVID and Consumer Behavior

In a recent article, The Washington…


B2B MARKETING, COMPANY NEWS

The Temple University SBDC kicks off a 10 part eCommerce webinar series exclusively for manufacturers. The first webinar of the series, eCommerce 101 for Manufacturers, features Voice Express.

This exciting program takes place on Tuesday, April 6th, at 12:00 EST.

Click here for registration: eCommerce 101 for Manufacturers

Temple University partnered with B2Btail as well as eCommerceMGMT to create this highly impactful program.

Sense of Urgency for Manufacturers

With a new sense of urgency for entrepreneurs as well as manufacturers to create a strong digital presence, please join us for a discussion on the necessary steps to implement a highly effective…


VOICE ASSISTANT

On-device voice recognition enables spoken commands without a connection to the cloud. Today, companies in the on-device space are enjoying explosive growth. Sensory, a leading player, has developed embedded technologies that have shipped with three billion products, including many from well-known consumer brands. Yet, names like Google, Alexa, and Siri are more familiar, in part because “Hey Google”, “Alexa”, and “Hey Siri” are well-known wake words that activate devices so that users can issue voice commands like “play music” or “set an alarm”.

For brands pursuing interactive voice response, the choice between on-device and cloud-based systems requires an…


Physical photos like the ones in photo frames, scrapbooks and wedding albums are providing people with emotional support during COVID-19. According to a recent study by Fujifilm Instax, 60% of respondents in the United Kingdom are turning to physical photos instead of digital ones. The Dead Pixel Society, an on-line source of news and information for the photo industry, explains that 37% of the survey’s respondents cited a longing for “the good times” before the pandemic began. An even larger percentage (41%) said that COVID lockdowns have provided time for organizing keepsakes like physical photos.

Emotional Memory and Personal Resilience

Whether it’s to relieve memories…


Brand voice is what customers see, hear, and feel when they interact with your brand. It’s the words that you chose, the way that you use them, and the emotions that they evoke. Brand voice also includes visual elements, such as a logo that’s easily recognizable. Increasingly, brand voice is audible as well. As voice assistants become more popular, they will do more than simply interpret human speech and respond to spoken commands; they will represent your brand. Is your brand ready to sound the way you imagine it?

From Sonic Branding to Alexa Custom Assistant

Sonic branding, the strategic use of sound to foster an emotional…

Voice-Express® was founded in 1997 to design and produce a variety of innovative sound-enhanced products using the Company’s patents for voice-chip recording.

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